Running your business is hard, and reaching new customers is even harder. What if there was something to make that easier as well as keep your current customers engaged? There is- it's called email marketing, and it's still an extremely effective and low-cost way to retain and acquire customers. In this fast-paced but casual class, Kim Sherman-Labrum of the Idaho SBDC, will work through best practices, marketing ideas, and strategies for implementing email marketing into your business. Kim has been an email marketer for 15 years, taught classes on this topic and others all over the state and presented national on email marketing. She will prove that email is not dead, it's alive and ready to make your business more successful.