Social Media http://boisestatepublicradio.org en Everybody's A Brand: Navigating Social Media Disclosure Rules http://boisestatepublicradio.org/post/everybodys-brand-navigating-social-media-disclosure-rules <p>The lead up to the opening of a Nordstrom Rack in Boise last week turned into a mash-up of gift cards, cocktails, and social media. Twitter traffic was high and it raised questions over whether Nordstrom and tweeters followed <a href="http://www.ftc.gov/opa/2009/10/endortest.shtm">Federal Trade Commission guidelines on endorsements</a>.&nbsp; There&rsquo;s a lot of fuzziness when it comes to these guides.</p><p>Buzz is good in the public relations and marketing world.&nbsp; High Twitter traffic and Facebook likes are to social media gurus what candy is to that clich├ęd baby.</p> Wed, 18 Apr 2012 17:44:11 +0000 4378 at http://boisestatepublicradio.org Everybody's A Brand: Navigating Social Media Disclosure Rules