Twitter http://boisestatepublicradio.org en Tweeting Through Natural Disaster http://boisestatepublicradio.org/post/tweeting-through-natural-disaster <p>As more people use Twitter and Facebook to stay in touch, more disaster response agencies are signing up for their own accounts.&nbsp; The Bureau of Land Management, for instance, has been tweeting updates about the massive Kinyon Road fire burning this week in Southern Idaho.&nbsp; Social media is playing a growing role in natural disasters. Tue, 10 Jul 2012 17:16:51 +0000 Tom Banse 9564 at http://boisestatepublicradio.org Tweeting Through Natural Disaster Everybody's A Brand: Navigating Social Media Disclosure Rules http://boisestatepublicradio.org/post/everybodys-brand-navigating-social-media-disclosure-rules <p>The lead up to the opening of a Nordstrom Rack in Boise last week turned into a mash-up of gift cards, cocktails, and social media. Twitter traffic was high and it raised questions over whether Nordstrom and tweeters followed <a href="http://www.ftc.gov/opa/2009/10/endortest.shtm">Federal Trade Commission guidelines on endorsements</a>.&nbsp; There&rsquo;s a lot of fuzziness when it comes to these guides.</p><p>Buzz is good in the public relations and marketing world.&nbsp; High Twitter traffic and Facebook likes are to social media gurus what candy is to that clich├ęd baby.</p> Wed, 18 Apr 2012 17:44:11 +0000 4378 at http://boisestatepublicradio.org Everybody's A Brand: Navigating Social Media Disclosure Rules