Brewer Of Beer Sold In Idaho Vows Business As Usual After Sale

Nov 6, 2014

Credit Rae Allen / Flickr

The founders of a Bend craft brewery that's being sold to Anheuser-Busch are promising "business as usual."

But the sale of 10 Barrel Brewing Co. is causing ripples in the lively Central Oregon craft beer trade.

The Bend Bulletin reports reaction among fellow brewers ranging from well-wishing to a lament that the deal felt like a family member had died.

10 Barrel co-founder Jeremy Cox says key managers will remain in place, including his brother, Chris, overseeing the brewery.

Jeremy Cox says 10 Barrel doesn't have immediate plans to distribute beyond Oregon, Washington and Idaho, and it won't offer Anheuser-Busch beverages at its pubs in Bend and Boise or the soon-to-open Portland spot.

What 10 Barrel gets from the deal, he says, is expertise in brewing efficiency and distribution.