The Idaho Potato Commission says its traveling advertisement, the Great Big Idaho Potato Truck, could roll on indefinitely.
The Capital Press reports that IPC considered retiring the truck after its current tour, but recent celebrity comments may have saved it. President and CEO Frank Muir says IPC is now leaning toward keeping the giant potato on the road as long as the public is eager to see it.
Recently retired Los Angeles Lakers guard Kobe Bryant mentioned the Great Big Idaho Potato Truck to an ESPN reporter, joking about an ongoing storyline in IPC commercials.
The truck is scheduled to cover 25,000 miles with a $700,000 budget during its fifth national tour. Highlights include stops at the Kentucky Derby and the premier of Idaho the Musical in Las Vegas.