If you want to be one of the 200 people to snag a $50 ticket to Treefort Music Fest, you better be poised to hit the “purchase” button on your laptop at 10:00 a.m. sharp tomorrow morning.
Early Bird passes, as they’re called, typically sell out within minutes of their release. Once those are gone, the price of entry will increase to $139. And right before the festival kicks off in March, those passes will jump to $179. That's the most expensive general admission tickets have been in Treefort's five-year history.
Festival organizer Drew Lorona says Treefort is following the plan set out from the get-go. He says by gradually increasing the price of entry, they hope to become sustainable long-term. The 2015 festival was the first time Treefort broke even.
“Keep raising the price a reasonable amount," says Lorona, "and a fair amount each year, until we reach that goal of being a healthy business and can ensure that the festival goes on forever.”
Lorona says this weekend's ticket release will also include a special nod to Boise’s Record Exchange, where people can buy passes in-person at a discounted rate on Saturday only. Get all the ticketing specifics here.
Find reporter Frankie Barnhill on Twitter @FABarnhill
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