Treefort Video Aims To Attract Festival-goers From Beyond Boise

Jan 14, 2016

Treefort Music Fest announced another 100-or-so musical acts to play the March 23-27 festival. Boise rockers Built to Spill will perform once again, along with a slew of other bands.

Listen here for a Soundcloud playlist featuring some of the bands to play #treefort2016.

The multi-genre festival turns five this year, and organizers hope to attract music fans from around the country. Ticket prices are higher than in years past – increasing to $179 dollars for a five-day pass on March first.

Thursday's announcement was accompanied by a promo video produced by Retroscope Media, directed by Zach Voss. The Boise filmmaker says that unlike in past years, he wanted to create just one video this year. Voss says his goal was to tell a story that would get people beyond the Treasure Valley excited to try Treefort Music Fest.

"I think Treefort fans are very loyal and very enthusiastic about Treefort," says Voss, "but Treefort’s growing and we’re making an effort to bring other people in to experience the glory of it as well. So this video is designed to capture interest – whether or not you’ve ever heard of Boise.”

The three-minute long promo – which was shot in historic buildings around Idaho City – is more like a short film than a commercial. Voss says the idea was to produce a movie trailer, the feature film being Treefort itself. The story follows an old-timey community where music has been banned. A fire-and-brimstone preacher character warns against the evils of music, backed by an angry mob of townspeople. "There Will Be Blood" was an intentional reference point, but with a lighthearted narrative. 

Voss says a range of actors took part in the video, including some well-known Boise actors for companies like Boise Contemporary Theater and HomeGrown Theatre. 

“For me it was important to diversify the age range of the actors within this world to make it a little bit more believable."

And in classic Treefort style, the video ends with a dance party.

Follow reporter Frankie Barnhill on Twitter @FABarnhill

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