Clif Bar

Southern Idaho's agriculture community was happy to welcome a major Clif Bar production facility recently, but the company's "Mr. Seed" video that criticizes conventional agriculture has been less well received.

The Capital Press reports that the animated video, which is for the Clif Bar Family Foundation, features a foul-mouthed organic seed complaining that conventional agriculture is ruining the world with pesticides, performance-enhancing chemicals and genetically modified organism seed.

Adam Cotterell / Boise State Public Radio

The city of Twin Falls and Clif Bar Tuesday celebrate the opening of a new plant that will bake all flavors of the company’s signature energy bars and a line of kid’s bars. The plant is nearly 300,000 square feet and employs more than 200 people with about 60 more to be added early next year. The lowest wage is $15 an hour.

Adam Cotterell / Boise State Public Radio

Food maker Clif Bar plans to build a $160 million baking facility in Twin Falls. The California-based company says it will employ 250 people and begin production in late 2016.

City manager Travis Rothweiler says the impact of Clif Bar coming to town will be huge. He's excited about the new jobs, and he thinks Clif Bar will be an excellent corporate citizen. Rothweiler says the company treats employees well and likes to be involved in communities where it operates.