Demographics

screen grab from esri.com

Your zip code tells postal workers how to get you your daily pile of junk mail advertisements. Your zip can also tell advertisers what junk mail to send you. That’s the idea behind software company Ersi’s Tapestry Segmentation program.

The tool allows users (marketers) to type in a zip code and get an analysis of the people who live there based on U.S. Census Bureau and market research data.

Boise's North End

Courtesy Futuro Media Group

It’s estimated that by 2043, white Americans will no longer be a majority of the U.S. population. But in Coeur d'Alene, Caucasians already make up a whopping 92 percent of the population. Nationally, whites total 63 percent of the population.

Coeur d'Alene has been homogeneous for the last 20 years as nearly 90 percent of new residents were white.

StateImpact Legislature Demographics
StateImpact

More than one third of Idaho's 2013 Legislature are freshman. That's what prompted StateImpact Idaho to collect, compile and analyze basic demographic information on the Legislature, and compare those stats with the state's general population.

Senate Chamber Idaho Capitol
Emilie Ritter Saunders / StateImpact Idaho

Almost half of the legislators in Idaho work in agriculture or business when they’re not making policy in Boise.

Over the last month, StateImpact Idaho has collected basic demographic information on the 2013 Idaho Legislature.  Some of the information we gathered came directly from lawmakers. Some of it was gathered from Project Vote Smart, the Idaho Legislature, or Nexis.