Food Producers of Idaho

Southern Idaho's agriculture community was happy to welcome a major Clif Bar production facility recently, but the company's "Mr. Seed" video that criticizes conventional agriculture has been less well received.

The Capital Press reports that the animated video, which is for the Clif Bar Family Foundation, features a foul-mouthed organic seed complaining that conventional agriculture is ruining the world with pesticides, performance-enhancing chemicals and genetically modified organism seed.

Barry Crabtree / Flickr Creative Commons

During a talk he gave in Oxford, England in 2013, environmentalist and writer Mark Lynas apologized to the very audience he used to demonize: companies and scientists that work with genetically modified foods.

"As an environmentalist and someone who believes that everyone in this world has a right to a health and nutritious diet of their choosing," Lynas told the crowd, "I could not have chosen a more counterproductive path and I now regret it completely."