Illustrator

Frankie Barnhill / Boise State Public Radio

James Lloyd draws castles and woodsy creatures for a living.

The 32-year-old illustrator moved to Boise from Eastern Idaho in 2011. Hungry for work, he put an ad on Craigslist. Pretty soon after, somebody reached out to him asking if he could make some posters for a small weekend music festival planned for the spring of 2012. Lloyd said yes -- and quickly found himself working on posters, t-shirts, a website and print ads for a festival that had grown to almost 140 bands. Treefort Music Fest was born.