Social Media

Technology and Social Media
11:44 am
Wed April 18, 2012

Everybody's A Brand: Navigating Social Media Disclosure Rules

Nordstrom Rack in Boise
Scott Ki Boise State Public Radio

The lead up to the opening of a Nordstrom Rack in Boise last week turned into a mash-up of gift cards, cocktails, and social media. Twitter traffic was high and it raised questions over whether Nordstrom and tweeters followed Federal Trade Commission guidelines on endorsements.  There’s a lot of fuzziness when it comes to these guides.

Buzz is good in the public relations and marketing world.  High Twitter traffic and Facebook likes are to social media gurus what candy is to that clichéd baby.

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