Lacey Daley / Boise State Public Radio

If you spend time scrolling the #idpol Twitter feed, you may have noticed the proliferation of parody accounts posting snarky – and often critical – jabs aimed at Idaho politicians.

via Twitter

Twitter has become ubiquitous in politics. The social media platform is one way to reach voters, but it’s not without pitfalls. In Idaho, there’s a growing number of Twitter accounts created just to make fun of Gem State politicos.

Supporters of a Washington gun control measure on the November ballot may have just gotten a mid-summer boost. They’re capitalizing on an audio recording that recently surfaced.

Tom Banse / Northwest News Network

As more people use Twitter and Facebook to stay in touch, more disaster response agencies are signing up for their own accounts.  The Bureau of Land Management, for instance, has been tweeting updates about the massive Kinyon Road fire burning this week in Southern Idaho.  Social media is playing a growing role in natural disasters.

Scott Ki / Boise State Public Radio

The lead up to the opening of a Nordstrom Rack in Boise last week turned into a mash-up of gift cards, cocktails, and social media. Twitter traffic was high and it raised questions over whether Nordstrom and tweeters followed Federal Trade Commission guidelines on endorsements.  There’s a lot of fuzziness when it comes to these guides.

Buzz is good in the public relations and marketing world.  High Twitter traffic and Facebook likes are to social media gurus what candy is to that clichéd baby.