Twitter

Supporters of a Washington gun control measure on the November ballot may have just gotten a mid-summer boost. They’re capitalizing on an audio recording that recently surfaced.

Tom Banse / Northwest News Network

As more people use Twitter and Facebook to stay in touch, more disaster response agencies are signing up for their own accounts.  The Bureau of Land Management, for instance, has been tweeting updates about the massive Kinyon Road fire burning this week in Southern Idaho.  Social media is playing a growing role in natural disasters.

Scott Ki / Boise State Public Radio

The lead up to the opening of a Nordstrom Rack in Boise last week turned into a mash-up of gift cards, cocktails, and social media. Twitter traffic was high and it raised questions over whether Nordstrom and tweeters followed Federal Trade Commission guidelines on endorsements.  There’s a lot of fuzziness when it comes to these guides.

Buzz is good in the public relations and marketing world.  High Twitter traffic and Facebook likes are to social media gurus what candy is to that clichéd baby.