How Obamacare Creates An Insurance Industry Ad Blitz

Nov 30, 2012

Credit Sawyer Miller for Blue Cross of Idaho

One of Blue Cross of Idaho’s new television commercials opens with a chirpy jingle.  “You’re protected in the sun, you’re protected when it rains,” the song begins.  The pitch is clear: this is the insurer for you, no matter your lifestyle.

For Blue Cross of Idaho, this is more than an advertisement.  It’s a big step.

“This is the first time the company has ever, in its 65 plus years of existence, actually gone out with a brand campaign to explain who we are,” says Karen Early, the company’s director of corporate communication.  Click here to listen continue reading...